YAANA Ventures

YAANA Ventures is a sustainable tourism company that focuses on accelerating growth and sustainability in hospitality, travel, and travel tech ventures in Asia. The company is based in Bangkok, Thailand, and has offices in Vietnam and Cambodia.

Their goal is to create sustainable tourism experiences that benefit local communities, preserve natural resources, and promote cultural awareness. They work with partners in the industry to create innovative and responsible tourism products that prioritize the well-being of people and the planet. YAANA Ventures operates a portfolio of brands that includes Khiri Travel, Anurak Community Lodge, and GROUND Asia, among others.

YAANA Ventures was founded in 2016 by Willem Niemeijer, who serves as CEO of the company. Niemeijer has over 30 years of experience in the travel and hospitality industry, having worked in senior roles at companies such as Kuoni, Diethelm Travel, and EXO Travel. Under his leadership, YAANA Ventures has received numerous awards for its sustainable tourism initiatives, including the 2019 PATA Gold Award for Corporate Social Responsibility and the 2020 World Travel and Tourism Council's Tourism for Tomorrow Award in the category of Social Impact.

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